The plumping effect comes from capsaicin, which temporarily increases blood flow to your lips, creating natural fullness. This is what causes the tingling sensation many customers mention in their reviews. The effect begins within minutes of application and lasts for about an hour before requiring reapplication.

Most customers describe the sensation as a mild tingle or warming feeling that signals the product is working. As one customer put it, "My lips are on fire but doing the trick!" If you're very sensitive, you might find the sensation more intense, but most users find it completely tolerable and worth the results.

The plumping effect is temporary and typically lasts about an hour with a single application. For all-day results, customers recommend reapplying throughout the day as needed. As one reviewer noted, "Need to reapply every hour."

Yes! We're proud to be 100% cruelty-free, never testing on animals. We also exclusively work with cruelty-free third-party vendors throughout our supply chain.

With six different color options ranging from soft pink to bright red, there's a shade for every occasion. Choose lighter shades for everyday wear and deeper colors for evening looks or when you want your lips to be the focal point of your makeup.

For best results, we recommend applying directly to clean, dry lips. However, you can apply a thin layer over matte lipstick for added shine and plumping effect. The jelly texture makes it blend well with other products.

No - our formula creates a natural-looking enhancement. As one customer described, it gives "a natural plumpness" rather than an overdone look. The effect is noticeable but subtle enough to look completely natural.